🔹 Job Title: Digital Marketing Specialist
📍 Place of Work: Riyadh
🔹 Type of Job: Full-time
🌟 Qualifications and Requirements
🔹 Bachelor's degree or diploma in marketing, business administration or a related discipline.
🔹 2 to 5 years of work experience in digital marketing or advertising campaign management.
🔹 Work experience managing paid campaigns across Google Ads, Meta, and TikTok.
🔹 Proficiency in the use of digital analytics and marketing tools, including:
Google Analytics | Google Ads | Meta Business Suite | Ahrefs | SEMrush.
🔹 Good knowledge of search engine optimization (SEO) strategies.
🔹 Ability to read and analyze performance indicators and turn data into actionable recommendations.
🔹 Highly skilled in analysis, organization, communication, and time management.
🔹 Ability to manage multiple campaigns and projects simultaneously and work efficiently in a fast-paced and changing environment.
🌟 Tasks and Responsibilities
🔹 Plan, manage and optimize your ad campaigns across Google Ads, Meta and TikTok.
🔹 Develop and implement digital marketing strategies and plans in line with the organization's goals.
🔹 Monitoring and analyzing the performance of digital campaigns and channels, measuring performance indicators and return on ad spend.
🔹 Prepare periodic reports and performance dashboards and make recommendations to improve results.
🔹 Develop and implement SEO strategies to improve the site's visibility in search engine results.
🔹 Manage email campaigns and organize and develop customer databases.
🔹 Market study, competitor analysis, and identification of new trends and marketing opportunities.
🔹 Continuous collaboration with content and design teams to develop campaigns and creatives.
🔹 Analyze and optimize landing pages and conversion rates.
🔹 Follow the latest trends, platforms, tools, and technologies in the field of digital marketing and suggest development opportunities.